A SKY HIGH OPPORTUNITY
2024 was a landmark year in Paris. But even with the Summer Olympics arriving in town, local youth still didn’t get a fair shot at top tier competition — only 9% of the city has fields of play. But Snapchat reaches over 90% of French youth.
So, Arcadia partnered with Nike to open a playing field with no limits, turning the Paris skyline into the ultimate AR arena.
VICTORY MODE
A FIRST-OF-ITS-KIND AR SPATIAL COMPETITION,
WHERE THE SKY BECAME A PLAYING FIELD
TAKING COMPETITION TO NEW HEIGHTS
We owned the Paris skyline with a real-time super-lens that connected exclusive Nike experiences into one gamified environment. From a live scoreboard with a custom global ranking system to a real-time compass in the sky – we combined a suite of integrated features into one seamless AR experience.
RISE TO THE TOP OF THE GLOBAL LEADERBOARD
Players could see how they stacked up against the rest of the world with a live leaderboard placed front and center inside the dome – powered by a unique ranking algorithm and custom back-end.
BREAKOUT FEATURES
GAME CHANGING EXPERIENCES
VICTORY ARCADE
Players explored a gauntlet of sports challenges featuring cutting-edge AR game design.
SCAVENGER HUNT
Paths to victory were charted with wayfinding and scavenger hunt mechanics across the city.
BONUS POINTS
Players could unlock bonus points for visiting event and store locations – including on the Champs-Élysées.
IMPACT
THE SKY’S NO LONGER THE LIMIT
TOTAL PAID IMPRESSIONS
ORGANIC IMPRESSIONS
SNAP STAR IMPRESSIONS
