REDEFINING BEAUTY WITH AR
For Gen Z, makeup plays an important role. Their identities are fluid and evolving, and makeup helps them express who they are today.
But it can be challenging to find affordable expertise and products that can keep up with them. NYX Professional Makeup challenged us to close this gap, creating a beauty tool that vibed with their evolving style.
BEAUTY BESTIE
A FIRST-OF-ITS-KIND AR MAKEUP COMPANION
LIMITLESS LOOKS
Meet Beauty Bestie, a personal makeup pro serving daily makeup looks, the season's hottest trends, and game-changing advice from Pro Makeup artists.
Always-on 24/7, it’s powered by technical breakthroughs that open up all-new levels of personalization – including cutting edge Gen AI and Machine Learning technology.
DEMOCRATIZING PRO MAKEUP ARTISTRY
NYX Beauty Bestie, powered by Gen AI, has set a new standard in beauty – reaching over 240 million people and sweeping industry awards. It also drove a 70% increase in new brand buyers for NYX, with 84% of users coming back multiple times.
BREAKOUT FEATURES
MORE THAN A TRY-ON EXPERIENCE
GEN AI LOOKS
We integrated pro expertise with Gen AI to create endless personalized makeup looks instantly.
HOTTEST TRENDS
Users can check back often to browse hot new looks based on seasonal and cultural trends.
FIND MY COLORS
By popular demand, we built a cutting-edge tool to help anyone find their perfect palette.
IMPACT
SETTING NEW INDUSTRY STANDARDS
INCREASE IN NEW BRAND BUYERS
OFFLINE SALES (AND COUNTING)
TOP INDUSTRY AWARDS
PRESS
AWARDS
