REVOLUTIONIZING LIVE MUSIC
Live Nation asked Snap and Arcadia to help fans spend less time navigating music festivals and more time soaking up the concert experience – no matter the time of day and even with limited network connectivity.
Our goal was to provide convenience for fans and enable them to create memorable experiences with their friends – and ultimately create a new industry standard.
AR COMPASS
THE ULTIMATE FESTIVAL COMPANION TO NAVIGATE
YOUR FAVORITE ACTS AND CLOSEST FRIENDS
TURNING CONCERTS INTO LIVE CONNECTION
At various festivals like EDC and Lollapalooza, our AR compass served as the ultimate companion to your concert experience. A dynamic, intuitive guide that kept you up-to-date on set times, got you to your favorite acts, and located friends with GPS wayfinding.
BREAKING NEW GROUND IN AR NAVIGATION
Harnessing GPS anchor points, sky segmentation and intuitive UX design, this tool sets the standard for AR navigation.
Through a lens template within the Snap Lens Network, we are scaling the AR Compass, making it accessible to a wider audience, while also taking the AR Compass to new heights by evolving and updating new functionalities.
BREAKOUT FEATURES
SHOW STOPPING EXPERIENCES
CONCERT ICONS
Sky segmentation and ground segmentation unleashed magical 3D characters at the festivities.
MERCH DROPS
Festival goers could try on, pre-order, skip the line, and pick up merch with the help of AR.
AR PHOTO TOWER
Our 21 foot tower snapped over +3,200 AR photos, a single festival record.
IMPACT
A NEW STANDARD IN
LIVE MUSIC EXPERIENCES
GLOBAL FESTIVALS AND COUNTING
FESTIVAL ATTENDEES
TOTAL IMPRESSIONS
PRESS
