CELEBRATING 100 YEARS OF FRIENDSHIP
For more than a century, Disney has brought people together through stories of dynamic duos, unlikely pals and inseparable friends.
So when Disney launched a centennial exhibit celebrating friendship, they challenged us to make it even more magical, shareable, and connecting.
WONDER OF FRIENDSHIP:
THE EXPERIENCE
THE WORLD’S FIRST CROSS-CONTINENT AR TOUR
STORYTELLING LIKE YOU’VE NEVER SEEN
The Wonder of Friendship Experience was an interactive, global exhibit that merged the physical world with the digital. By integrating Snap's AR technology into every step of the journey, it took immersive storytelling to a whole new level.
FIVE WORLDS FULL OF WONDER
We transformed five different rooms with nine unique lenses, leveraging Custom Location Mesh, Machine Learning and Ray Tracing to bring the magic to life.
BREAKOUT FEATURES
IMMERSIVE EXPERIENCES
WORLDS OF FRIENDSHIP
We used LiDAR and 3D location mesh to seamlessly intertwine AR with reality.
LIVELY CHARACTERS
Highly accurate face and body tracking techniques brought Stitch up close and personal in AR.
REALISTIC TRY-ON
AR charm bracelets used Ray-Tracing to realistically reflect lighting conditions in the real world.
IMPACT
PUSHING BOUNDARIES,
ONE STORY AT A TIME
MEDIA IMPRESSIONS
HIGHER USER RATE
THAN INDUSTRY AVG
