TUNE IN TO TEAM USA
With Team USA looking to make history in Paris, we wanted to break our own records. With the goal of driving organic AR engagement all summer long, we created experiences that fuelled fandom and drove Gen Z tune-in for Team USA on NBC throughout the Summer Games.
THE NBC OLYMPIC SUITE
AN AR COMPANION THAT GETS GEN Z FANS
INTO EVERY CAN’T MISS MOMENT
FIVE SUPER-LENSES
Through a unified suite of AR lenses, we brought fans front row to the opening ceremony, gave them personalized tune-in recommendations, provided access to Team USA athletes, and featured the first-ever Paralympic Bitmoji – each serving every kind of fan.
FIRST EVER PARALYMPIC BITMOJI
We created a custom Bitmoji for Ezra Frech that accurately represented his limb and congenital hand differences — the first Bitmoji of its kind, and a new frontier for inclusive design.
BREAKOUT FEATURES
FRONT ROW EXPERIENCES
VISIT THE OPENING CEREMONY
We transported users to the River Seine with a special view of the Team USA boat and its athletes.
MEET THE
GOLDEN GROUP
Get to know Team USA on a whole new level by meeting their personalized 3D Bitmojis.
REAL-TIME RECOMMENDATIONS
With over 400 Olympic events, Primetime Picker matched users with relevant sports in real time.
IMPACT
BREAKING RECORDS
ON THE TRACK & IN AR
TOTAL LENS IMPRESSIONS
TOTAL FREQUENCY
PRESS
