AN OLYMPIC SIZED OPPORTUNITY
The Olympics are known for bringing the world together – but that also means bringing together hundreds of different languages, nationalities, and abilities.
To create moments of personal connection, Coca-Cola and Snapchat wanted to reimagine a familiar gathering place that could transcend language, ability, and spark magic between strangers.
WORLD’S FIRST
AR VENDING MACHINE
UNLOCKING THE MAGIC OF TOGETHERNESS
AT THE 2024 PARIS OLYMPICS
TECH MEETS MAGIC
We introduced the world to the first AR-powered vending machine in two Paris locations — the Athletes Village, and Coca Cola’s International Food Fest.
It had to work equally well for Olympians, Paralympians, and spectators from all over the world.
Anyone could step up to try three magical experiences: a magical photo booth, a multiplayer game, and custom vended merchandise.
TEACHING AN OLD MACHINE NEW TRICKS
While the iconic shape remained unchanged, everything else underwent a revolutionary transformation from the inside out.
A custom AR mirror tracked users’ bodies so they could operate the machine through head movements alone. Navigation was optimized for users of all heights and limb differences, and user-tested across the ability spectrum.
BREAKOUT FEATURES
ACCESSIBLE EXPERIENCES FOR ALL
HANDS-FREE NAVIGATION
A hands-free gesture interface and universal icon design made the machine accessible across abilities and languages.
VENDING MECHANICS REIMAGINED
The more you interact with the machine, the more custom prizes you could win.
BUILT FOR FRIEND MAKING
Unlocking the experience required multiple users, naturally introducing new friends.
IMPACT
REAL MAGIC, REAL RESULTS
AVERAGE PLAYTIME SESSION
SNAP STAR IMPRESSIONS
PRESS
AWARDS
