GET IN THE GAME LIKE NEVER BEFORE
As millions of fans worldwide tuned in to watch Team USA compete in the FIFA Women's World Cup and Paris Olympics, the team faced a significant challenge: how to keep their fans engaged from fourteen time zones away.
The U.S. Women's National Team challenged us to find a way to electrify the live games for fans, driving engagement pre, during, and post match.
TEAM TRACKER
THE ULTIMATE AR-POWERED FAN COMPANION
ALL-ACCESS PASS TO GREATNESS
Introducing the USWNT Team Tracker: an all-new AR-powered second-screen companion that revolutionizes the fan experience, delivering immersive real-time in-game stats and player stories.
CHANGING THE GAME WITH LIVE DATA
Leveraging a custom data API, we integrated live tournament updates into the AR lens, creating Snapchat's most complex real-time lens yet. This innovative approach, a first for soccer and team sports, combines immersive experience with real-time insights.
Due to its success, Team Tracker will remain an ongoing part of USWNT fan strategy moving forward.
BREAKOUT FEATURES
ENHANCING THE FAN EXPERIENCE
POST-MATCH MODE
Relive every match with Score Recap, Player of the Match, and Shot Mapper.
LIVE MODE
Discover 3 live game modes throughout the World Cup & Olympic Tournaments.
HOME BASE MODE
Keep up with real-time player rosters, dynamic stats, standings, weather, and fun facts.
IMPACT
FOR EVERY PLAY, EVERY GAME, EVERY FAN
TOTAL LENS IMPRESSIONS
AVERAGE PLAYTIME
PRESS
AWARDS
