TRANSFORM PHONE TIME INTO PLAYTIME
Creative play isn’t just for kids, it’s a powerful tool for adults too — fueling imagination, boosting creativity, and keeping our problem-solving skills sharp. But adults spend up to 7 hours on their phones daily, with an average of 80% using that time to passively scroll. So, the LEGO Group asked us to use AR to reintroduce play to an adult audience.
BRICKTACULAR
AN AR GAME THAT UNLOCKS
THE INFINITE BUILDING POTENTIAL OF 10 BRICKS
BUILD ANYTHING, ANYWHERE, ANYTIME
In this always-on AR game, players build a series of objects with AR LEGO bricks, for time. You must complete builds to unlock new challenges and levels.
Or, let your imagination run wild with Free Play mode, then share your creations with the world.
FIRST BRANDED EXPERIENCE FOR SPECTACLES
Bricktacular became the first ever branded experience in Snap's AR glasses. On this new platform, players can build with both hands, control bricks with their voice, and build directly on real-world surfaces.
BREAKOUT FEATURES
THE NEXT FRONTIER OF PLAY
BUILD YOUR WAY
The possibilities are endless in Free Play Mode, where players can build from their imagination.
HAND-TRACKING
We designed an intuitive pinch trigger for hand control and dual-hand tracking on Spectacles.
A GLOBAL GAME
Bricktacular premiered across 14 different countries, showcasing the universal playability of brick building.
IMPACT
A PLAYGROUND IN THE
PALM OF YOUR HAND
GLOBAL MARKETS
UNIQUE CREATIONS
MINUTES PLAYED & COUNTING
PRESS
